It's all about me

Tuesday, 27 April 2010

Leftblock x Nike Sports Wear S/S2010 22 April '10

" LEFTBLOCK started thanks to our love for fashion and the desire to spread individualistic style. Having always preferred unconventional fashion choices, LEFTBLOCK doesn't believe that styling yourself should cost a bomb "

Said succinctly by the LEFTBLOCK fashionista bloggers Joyce, Chelle & Jacinta

So when Nike Sportswear decided to collaborate with LEFTBLOCK for an event it was destined to be nothing shy of creative & entertaining!

In this brave new world of Twitter, the first thing I noticed was the large screen displaying tweets referring to the event - NARCISSISM at its best ;)

Me with EmCee for the event, LEFTBLOCK collaborator Joyce :)

The girls took key pieces from the SS2010 collection, added their own innovative 'LEFTBLOCK' touch and provided a very unconventional Fashion Show whereby they un-dressed and re-dressed items on alternating models to demonstrate multi-functionality & versatility of their Nike collaborative creations.
Then they called upon some audience participation! We, the guests, were separated into groups, provided a box of 'goodies'/accessories and encouraged to do a LEFTBLOCK with a given Nike sportswear. Each group had to nominate a model within their group who then had to work the catwalk with said creation!


The winner was judged by the audience applause and the winner was none other than DJ Nadia who I believe clinched her win by her most original catwalk end pose... a FREEZE!
Suffice to say DJ Nadia was the chosen model from the team I was in together with Arabyrd and Bum Squad DJs CEO Latin Prince hehehehe...

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